is eco-wash certified.
For SS20 and AW20, 100% of our denim is eco-wash certified.
are made from LWG Gold certified leather
For our leather products, we prioritise LWG Gold certified tanneries.
For SS20, we do not have any products made from LWG Gold certified leather
For AW20, 69% of our leather products are made from LWG Gold certified leather
is organic or recycled
Our alternative to cotton is recycled cotton or organic cotton. Whenever possible, we prioritise
these 2 options.
For SS20, 12% of our cotton is organic.
For AW20, 59% of our cotton is organic or recycled.
of our wool products are made from recycled wool
Our alternative to wool is recycled wool.
For SS20, we do not have any products made from eco-friendly wool.
For AW20, 49% of our wool products are made from recycled wool.
This season, 32% of our viscose meets FSC (Forest Stewardship Council) standards and comes from
sustainably-managed forests. The manufacture process uses 50% less water and generates 50% less CO2
than classic viscose. Our goal is to achieve 34% Eco Vero viscose for next season.
For SS20, 32% of our viscose is FSC-certified.
For AW20, 17% of our viscose is FSC-certified
of our polyester is recycled
Our alternative to polyester is recycled polyester.
For Summer and winter 2020, 13% of our polyester is recycled.
We made a lot of progress in accelerating change in the summer 2020 season. We made progress with the collections but also everything surrounding the product, how it is shipped, how it is designed, the store environment. There are also new ways of contemplating the life cycle of a piece of clothing.
To finally eliminate single-use plastic.
We have finally managed it! Starting from this season, the polybag packaging (the plastic which protects the clothes) is made from 100% recycled plastic. It was one of our commitments for the season, and we managed it thanks to the efforts of our logistics teams.
For our hangers, there is still work to be done. Those in our stores are made from wood from eco-certified forests. As for the plastic hangers in our warehouses, we are looking for better alternatives and hope to have good news to share for next season. The e-shop packaging is also an issue. We are assessing new collections, contacting new partners to make quicker progress in achieving more eco-friendly packaging.
Fewer planes each season.
In order to have a better understanding, you need to know that, on average, 600 grams of CO2 are emitted per tonne and per kilometre travelled. Trains only emit 22 grams and boats 33 grams.
The challenge, each season, is therefore to reduce the proportion of transport by plane in the era of fast fashion.
So, what are we doing? It is up to us to develop the correct answers, to find a sustainable balance between fashion whims and environmental priorities. Each season, we have to optimise the timing of our deliveries, better anticipate our needs, in order to gradually reduce our dependence on planes.
In one season, we increased imports by boat and train from 12% to 24%. Our goal is to increase this to 50% in the years to come.
There is no need for wastage, everything can be transformed. Let’s get frugal!
This was the objective of our Paloma project: avoid creating clothes that are never actually worn. This season, we have developed our model, by making it a priority to anticipate the amount of fabric required and be responsive regarding manufactures in an effort to give you exactly what you want without wasting.
Certain materials already created turned out to not be as popular as we hoped, so we are gifting them to charities and fashion schools or turning them into goodies and small useful accessories. A way to give materials we don’t use a second life.
A lot of effort went into developing our store concepts while focussing on standards and environmentally-friendly, certified, recycled and locally-sourced materials. This transformation of sales spaces is gradual. In this approach, we have recently inaugurated a new flagship store on rue Saint Honoré in Paris where we have chosen to manufacture less furniture and favor vintage furniture to encourage more responsible consumption.
In all of our stores, we opt for LED lighting which consumes much less energy. We are also replacing all of our air-conditioning systems so that they no longer use water running to waste and we are establishing partnerships so that the our carbon emissions can be reprocessed effectively. All of our cleaning products are also eco-certified.
We are also reviewing the conditions in which our employees work in order to offer them workspaces adapted to new requirements.
In the heart of Paris, in the heart of Maje
Our new Parisian headquarters have been granted the HQE (High Quality Environment Standard) label, having been awarded level 3 for “Excellent”. The design as well as the management of the renovation of the historical building in which we set up shop are all part of a sustainable development approach and effort to offer our employees improved comfort.
At Maje, in the heart of Paris, where our studio, workshops and artistic director Judith Milgrom design the fashion for future seasons, we are gradually changing our practices. This season, we decided to replace all plastic tumblers with ceramic mugs. Once again, the aim is to gradually make progress in order to ensure everyone takes responsibility.
Once you get a taste for commitment, you always want to do more. In 21 years of existence, Maje has played a major role in promoting causes close to its heart, along with the men and women fighting for them. This human commitment is continuing and being developed this season. New collaborations and new ways of contemplating the future are driving us to take action. All of our progress is detailed here: Maje People
Dealing with Covid-19
In the emergency situation, it was necessary to take action quickly. To find out how to help, on various levels, by leaning on our network and the people we have encountered.
We have increased our donations of clothing to the Red Cross, who have been our partners for many years, and to other international associations working in particular to promote the reintegration of women in the workplace and provide accommodation and support to abused women. We contacted the association “un cadeau pour la vie” to continue our work with them and distribute, with their help, games and toys to hospitalised children, particularly isolated during lockdown.
After the manufacture of 12,000 FFP1 masks for care homes and other structures, we joined the “Masque solidaire” initiative and donated fabric for the manufacture of 15,000 masks intended for distribution free of charge at the tills in large supermarkets. We also had our teams manufacture 400 UFN masks internally for the “L’Elan Retrouvé” foundation’s psychiatric day hospital, which welcomes adults and children with psychiatric problems from difficult social backgrounds.
We also wanted to help healthcare workers. We supplied them with comfortable clothes and 23,000 mob caps made using our fabric stocks. We also joined forces with Lainière Santé, specialised in the manufacture of technical textiles, in order to produce 30,000 washable UNS1 masks for our sales teams and to be sold in our stores, with 100% of the profits going to charity.
Our discussions with our friends “Un cadeau pour la vie” helped us understand that the hands and faces of our healthcare workers were suffering from irritation related to use of masks and hydroalcoholic gel. We naturally though about Absolution, a French organic cosmetics brand with whom we had already collaborated at the start of the year, to offer healthcare workers natural and high-quality skincare products.
Due to the coronavirus situation, the protection of our teams also remains a priority. And as is the case for everything right now, things are going to change.
We are already applying, internally and to our partners, strict specifications to ensure hygiene, safety, environmental and labour law regulations are respected. We will have to be even more ambitious to respond to the challenges in the years to come.
As always, we will follow and apply all rules and recommendations country by country, to continue to dream together, while staying safe. We will, of course, keep you up to date with these evolutions in the coming weeks.