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Dream Tomorrow

We picture ourselves in the future

A future where fashion is truly more responsible and Maje is one of the actors of this change.
It is a transition that motivates all of our teams: our shared objective is to gradually reduce, each season, the environmental impact of the clothes we design.
We picture the future by looking ahead and around us.
It’s a matter of rethinking the materials we use, the ways we create and spoiling you. Changing our transport and logistics practices. Managing to reduce our impact throughout a product’s entire life cycle.
A long process which also implies changing the mindset of our partners and suppliers, drawing inspiration from those people who are changing our world and helping them.
It is an approach that we are gradually developing and that we wanted to share with you from the outset, season after season.
In 2018, we launched a major systemic review of our carbon footprint. It was important to specifically identify our carbon emissions and how we could reduce them in each area.

In Product, Planet and People, you will find the concrete progress we made in 2020 in all of these areas. 3 Ps, 3 pillars for fashion that is more respectful of people and the environment.

Now more than ever, Dream Tomorrow.
The Maje team.

Products

What does eco-friendly mean?

What exactly does it mean to be eco-friendly? Natural, organic, biodegradable, recycled or upcycled materials, manufacturing conditions which produce less pollution, the limitation or elimination of toxic products, reduction of the carbon footprint, local production, zero waste design, or products made to last...

These are all areas in which we try to make improvements each season.

We should point out that, today, an item of clothing can be considered eco-friendly even if its composition includes very few certified eco-friendly elements.

Maje has decided to go even further. At Maje, an item of clothing is only considered eco-friendly if at least 30% of its composition is actually certified eco-friendly.

The progress of the Summer 2020 collection

So, how are we doing?

Today, our efforts are focussed on the four most-used materials in ready-to-wear: denim, viscose, polyester and cotton. Each of these materials have their own eco-friendly certifications, depending on the environmental challenges they create.

For the Summer 2020 collection, 22% of our ready-to-wear collection meets our eco-friendly criteria. Last season, we were at 10%. Our goal is to reach 30% by winter 2020 and be above 50% in 2025. For AW20, 30% of our products meet our criteria.

During summer 2020, we have developed two new 100% eco-friendly capsules: a special occasion collection made from recycled polyester and a Slim Aarons collection in certified eco-friendly viscose. All of our denim is now certified eco-wash, so a lot more environmentally-friendly.

As of 2020, all of our labels are now made from recycled polyester. For linings and fusible components that we occasionally use, we have achieved our goal of using 30% eco-friendly materials. We want to reach 100% in the years to come.

The progress of the Summer 2020 collection


So, how are we doing?
Today, our efforts are focussed on the four most-used materials in ready-to-wear: denim, viscose, polyester and cotton. Each of these materials have their own eco-friendly certifications, depending on the environmental challenges they create.

For the Summer 2020 collection, 22% of our ready-to-wear collection meets our eco-friendly criteria. Last season, we were at 10%. Our goal is to reach 30% by winter 2020 and be above 50% in 2025. For AW20, 30% of our products meet our criteria.

During summer 2020, we have developed two new 100% eco-friendly capsules: a special occasion collection made from recycled polyester and a Slim Aarons collection in certified eco-friendly viscose. All of our denim is now certified eco-wash, so a lot more environmentally-friendly.

As of 2020, all of our labels are now made from recycled polyester. For linings and fusible components that we occasionally use, we have achieved our goal of using 30% eco-friendly materials. We want to reach 100% in the years to come.

Denim

100%

is eco-wash certified.

For SS20 and AW20, 100% of our denim is eco-wash certified.

Leather

69%

are made from LWG Gold certified leather

For our leather products, we prioritise LWG Gold certified tanneries.

For SS20, we do not have any products made from LWG Gold certified leather

For AW20, 69% of our leather products are made from LWG Gold certified leather

Cotton

59%

is organic or recycled

Our alternative to cotton is recycled cotton or organic cotton. Whenever possible, we prioritise these 2 options.

For SS20, 12% of our cotton is organic.

For AW20, 59% of our cotton is organic or recycled.

Wool

49%

of our wool products are made from recycled wool

Our alternative to wool is recycled wool.

For SS20, we do not have any products made from eco-friendly wool.

For AW20, 49% of our wool products are made from recycled wool.

Viscose

32%

is FSC-certified

This season, 32% of our viscose meets FSC (Forest Stewardship Council) standards and comes from sustainably-managed forests. The manufacture process uses 50% less water and generates 50% less CO2 than classic viscose. Our goal is to achieve 34% Eco Vero viscose for next season.

For SS20, 32% of our viscose is FSC-certified.

For AW20, 17% of our viscose is FSC-certified

Polyester

13%

of our polyester is recycled

Our alternative to polyester is recycled polyester.

For Summer and winter 2020, 13% of our polyester is recycled.


Next season, our efforts will also focus on recycled wool. And in the future, we hope that all of our materials will significantly reduce their impact on the environment.

And our manufactures?

The challenge here is to accelerate change by all of our partners. We work with them each season to develop their eco-friendly textile approach, to go over and above legal standards. Some are a few steps ahead, others not so much. We work together, completely transparently, on areas where they need to make progress.

We make the most of the experience acquired by our most-advanced partners to develop good practices, in the tailoring and weaving workshops. The goal is to bring everyone together to focus on our effort to respect all of the strictest environmental standards in this regard: SA8000*, ISO 14001*, Bluesign*, OeKo Tex Step*.

*SA8000: SA8000 standard is an international certification standard which encourages organisations to develop, maintain and adopt socially-acceptable practices in the workplace

*ISO 14001: ISO 14001 standard applies to any body that wishes to implement a system which respects the environment. Said body will be required to update its environmental policy in order to improve its performance in this regard and ensure compliance with the standard.

*Bluesign: an international label for textiles. It guarantees that no toxic substance has been used during production and fixes restrictive criteria regarding energy and water consumption.

*OeKo Tex Step: this certification is awarded to players in the textile industry who implement environmentally-friendly manufacturing processes and safe and socially-responsible working conditions.

And what if we took things even further?

It’s not just a matter of the materials in our collections. There is also the packaging, transport, design and management of our collections. An entire ecosystem to rethink to make our clothes more eco-friendly. All of our progress is detailed here: Maje Planet.

Planet

Together is better

Making collections more eco-friendly is not enough. We need to consider the entire design and production process for an item of clothing and take action in every area that progress can be made in order to really reduce our impact. Each season, Maje strives to do so by involving its teams in the drive for change. Here, everyone feels concerned. This commitment and collaboration drives us to go even further.

People

An entire community

It is in our nature to get involved in causes that affect us. Sometimes far removed from the fashion world, in contact with several associations like Le Mécénat pour la chirurgie cardiaque, Women for Women International, The Red Cross and Amnesty International. Because they are relentlessly working for causes that we deem to be essential, we have been following and supporting them for several years.

In recent seasons, we have established multiple collaborations combining fashion and commitment with Jump, Absolution, 24Bottles, Vestiaire Collective. Various and varied projects, all related to our desire to go even further with our eco-friendly actions. These partnerships help us to rethink our habits, and sometimes more, as was the case in 2020.